Alertling: The AI SaaS I Built So a Local Business Can Update Its Entire Online Presence With One Text
Alertling is my own software company. I designed, engineered, and shipped the whole product, from the brand and the marketing site to the AI publishing engine, the integrations, and the billing. A business owner texts a photo, and Alertling's AI posts it to their website, Facebook, Instagram, and Google Business Profile in seconds.
Visit the live site at alertling.com
The Challenge
Most local businesses have a website and social profiles that quietly go stale. A special from last summer sits on the homepage for months, and the owner is far too busy running the business to log into four different platforms every day to keep things current.
That staleness costs real money. A visitor decides whether to stay or leave in about three seconds, roughly 77% of diners check a restaurant's website before showing up, and a large share bounce the moment a site looks outdated and abandoned.
I kept seeing the same pattern with the businesses I built sites for: they had a great online presence on launch day, but no easy way to keep it fresh. I wanted to solve that once, as a product, instead of one client at a time.
What I Built
I built Alertling end to end as the founder and sole builder. That meant product strategy, the brand and mascot, the marketing site, the AI that turns a text into a formatted post, the connections to each platform, and the self-serve trial and subscription billing.
A Closer Look at the Site
1The marketing site
A fast, conversion-focused landing experience that explains a technical product in plain language. It opens with an animated hero showing a text turning into posts across every platform, then walks through a three-step 'It's so simple' explainer, a feature grid, a 'freshness edge' comparison of a stale site versus a live one, real stats, transparent pricing, and an FAQ. Every section is built to move a visitor toward starting the free trial.
2The AI publishing engine
This is the core of the product. A business texts a photo of today's special to their dedicated Alertling number. The AI formats a caption, applies the date stamp, and publishes it across the connected channels in seconds, with no dashboards or copywriting required.
3The one-line website embed
A single snippet that a business (or their web person) pastes onto any site. From then on, the latest Alertling post renders automatically on their website, which is why it works with essentially every website builder out of the box.
4Multi-platform integrations
Direct connections to Facebook, Instagram, and Google Business Profile, plus Zapier for everything else. One action fans out to every place a customer might be looking, keeping the whole footprint in sync.
5Trust by design, right down to the date stamp
Every post is automatically stamped with today's date. It's a small detail with an outsized effect: visitors instantly see the business is active and paying attention, quietly answering the 'are they even open?' question on every visit.
6Onboarding and billing
A self-serve funnel handles the whole lifecycle. You start a 14-day free trial, connect your platforms, and convert to a straightforward flat monthly plan. No sales calls required to get value on day one.
The Results
Alertling is a live, production SaaS with a self-serve free trial, connected social and Google integrations, an AI publishing pipeline, and recurring subscription billing. I designed, built, and shipped all of it myself.
It takes the single biggest weakness of most small-business websites, going stale, and turns it into a ten-second task done from a phone. Every business that uses it gets a permanent 'updated today' trust signal.
Building and running my own AI product is also why I can advise other New York businesses on automation with real, hands-on experience rather than theory.
Want results like this for your business?
Tell me about your business and I'll put together a clear plan and pricing for a website that actually works for you, usually within a few hours.