Signs Your Website Needs a Redesign

If any of these sound familiar, a redesign could transform your business.

Not Mobile-Friendly

Over 60% of web traffic comes from phones. If your site doesn't work on mobile, you're losing customers every day.

Slow Loading Speed

A slow website drives visitors away and hurts your Google rankings. Modern sites should load in under 3 seconds.

Invisible on Google

If potential customers can't find you online, your website isn't doing its job. SEO-optimized redesigns fix this.

No Leads or Inquiries

Your website should actively generate business. If the phone isn't ringing from your site, it needs stronger calls to action.

Looks Outdated

First impressions happen in seconds. An old-looking website makes your business look behind the times.

Hard to Update

If making simple changes to your website is a headache, it's time for a platform that works for you, not against you.

What's Included in Every Redesign

Every redesign includes everything you need for a professional, lead-generating online presence. No upsells, no surprises.

Complete visual and structural overhaul of every page
Mobile-responsive design that works on every device
On-page SEO optimization (titles, meta, headings, schema)
Fast loading speeds and modern, lightweight code
Clear calls to action and lead capture forms
Google Analytics and conversion tracking setup
Content migration and copy refinement
SSL security and Core Web Vitals optimization
301 redirects from old URLs to protect rankings
Custom design, never cookie-cutter templates
Hosting, backups, and security included monthly
Ongoing updates and tweaks after launch

The Redesign Process

A clear, step-by-step process from first conversation to launch and beyond. Most projects go from discovery call to launch in under two weeks.

1. Discovery Call

We talk through your goals, audience, current pain points, and what success looks like. Free, no pressure.

2. Strategy & Sitemap

I map out the new site structure, page hierarchy, and SEO plan so every page has a clear purpose and target keyword.

3. Design & Copy

I design clean, modern layouts and write or refine copy that speaks directly to your customers and ranks in Google.

4. Build & Optimize

I build the site on a fast, secure platform with on-page SEO, structured data, and performance optimization baked in.

5. Launch & Migrate

I handle DNS, 301 redirects from your old URLs, analytics setup, and a full QA pass so launch day is smooth and your rankings are protected.

6. Ongoing Care

After launch, I handle hosting, security, backups, and ongoing tweaks so your site keeps working for you.

Before & After

Most redesigns I take on follow the same pattern. An outdated, slow, hard-to-update site that isn't bringing in any leads gets replaced with a fast, modern site that earns trust on the first scroll and turns visitors into inquiries.

Recent redesigns have helped a CPA firm modernize their digital presence and start generating qualified leads through organic search, helped cleaning companies launch lead-capture sites that actually book jobs, and helped small businesses move off slow, dated platforms onto fast, SEO-friendly ones. By day I lead information systems and enterprise applications for a New York insurance and financial services company, so every redesign is built by a senior technology leader to enterprise standards and priced for small business. I work with businesses all across the state, whether you're looking for Syracuse web design, web design in Buffalo, NY, Rochester web design, or Albany web design.

See client results

How Your Redesign Works

A simple, step-by-step process. Most sites go from discovery call to launch in under two weeks.

  1. 1Discovery call. We talk through your goals, map the sitemap, and review your content.
  2. 2Design & copy. I create the mockups and draft the copy for your review.
  3. 3Build. I develop the site with on-page SEO, structured data, and any integrations.
  4. 4Launch. Final QA, 301 redirects, DNS, analytics, and we go live.

No drawn-out timelines. We move as fast as you're ready to, and bigger or more complex builds just add a little more time at the build step.

"I had my website built by Greg and I couldn't be happier with the results. My clients constantly tell me how professional, clean, and easy to use my site is. He has an amazing eye for design and made everything feel effortless on my end. He responds extremely fast, handles updates and suspension appeals before I even notice there's an issue, and always goes above and beyond without me having to ask. He's friendly, patient, and truly cares about making sure your business looks its best. If you're looking for someone reliable, talented, and dedicated, I highly recommend him. He's the best designer I've worked with.... hands down!!!"

Allie Parrish

Owner, Humble Hands Cleaning Co.

Frequently Asked Questions

If your website looks outdated, loads slowly, isn't mobile-friendly, or isn't generating leads, it's time for a redesign. A modern website should reflect the quality of your business and actively help you grow. Most businesses see a clear difference within the first month after launch.

No. I carefully handle URL structure, 301 redirects, on-page SEO, and structured data during every redesign to preserve and improve your existing search rankings. In most cases rankings improve after the redesign because the new site loads faster and has cleaner SEO.

Most redesigns go from our first discovery call to launch in under two weeks. Bigger projects with custom functionality, e-commerce, or larger content libraries can take a little longer, but I move as fast as you're ready to. I'll walk you through the exact steps before we start.

Yes. I can rebuild your site from scratch on a modern, fast platform no matter what your current site is built on, whether that's WordPress, Wix, Squarespace, Shopify, custom code, or anything else. I'll recommend the best platform for your specific business needs.

Yes. I can work with your existing content or help you create new copy, select imagery, write SEO-optimized headings, and structure your pages for maximum impact. If you need professional photography or stock imagery, I'll guide you to the best options.

Every redesign includes a complete visual and structural overhaul, mobile-responsive design, on-page SEO, fast loading speeds, lead capture forms, Google Analytics setup, content migration, SSL security, and a full QA pass before launch. Hosting and ongoing updates are included in the monthly plan.

I work with small businesses and professional service firms across many industries, including cleaning companies, law firms, CPA and accounting firms, e-commerce brands, local restaurants, and B2B service providers. If your business needs a website that converts, I can help.

Ready to Modernize Your Website?

Get a free consultation and find out exactly what a redesign can do for your business.

Also explore: Cleaning Business Websites · CPA Websites · Small Business Websites · Client Results