I'm Greg, a lifelong Upstate New Yorker who builds fast, custom websites for Rochester and Finger Lakes businesses. Sites that actually rank on Google and turn local searches into paying customers.
20+ years of experience. An Upstate NY designer who knows the Rochester market.
Rochester has always been a city of makers and inventors. This is the home of Kodak, Xerox, and Bausch + Lomb, the place that put "the World's Image Centre" on the map and still leads in optics, imaging, and precision manufacturing. That legacy shaped a region full of engineers, researchers, and hands-on entrepreneurs, and it's reflected in the deep bench of small businesses and specialized firms that keep Monroe County running. I'm a lifelong Upstate New Yorker, and I love building websites for the kind of practical, quality-minded owners you find all over the Rochester area.
The old giants have downsized, but the talent never left. It spread out into startups spun off from the University of Rochester and RIT, into a thriving food and drink scene, and into thousands of independent shops, trades, and professional practices from Park Ave to Pittsford. What ties them together is a customer base that still starts on Google before they call. A shop in the South Wedge markets differently than a contractor in Greece or an accounting firm in Brighton, and I build your website around how people in this specific market actually find and choose a business. The result is a fast, credible site that feels like it belongs to your business and your community, not something pulled off a shelf.
It also matters who's behind the build. By day I lead information systems and enterprise applications for a New York insurance and financial services company, so your Rochester website is built by a senior technology leader to enterprise standards. It's secure, precise, and genuinely fast, but priced for small business.
Most Rochester-area businesses I talk to aren't struggling because of their work. They're losing customers because their website is holding them back. Here are the issues that come up again and again.
You don't show up when someone nearby searches for what you do, so the customer calls a competitor from Brighton or Greece instead.
National site builders and out-of-area agencies win work that should stay local, simply because they rank higher.
A site that loads slowly or looks like it hasn't been touched since 2015 quietly costs you credibility with every visitor.
Most Rochester searches happen on a phone. If your site is hard to tap, read, or scroll, those visitors leave in seconds.
Lake-effect winters slow some businesses down while summers and festival season pick up. Your site should keep capturing leads through both.
So many owners start a site themselves, get busy running the business, and end up with something half-finished online.
Rochester's economy runs on optics and imaging, precision manufacturing, higher education and research, a major healthcare system, and a deep base of professional firms and independent shops. I build websites for the businesses driving all of it.
The companies carrying on Rochester's optics and imaging heritage, from lens makers to photonics startups.
Fabricators, suppliers, and specialized manufacturers that anchor the Monroe County economy.
Businesses connected to the University of Rochester, RIT, and the students, staff, and spinoffs around them.
Practices and providers tied to URMC, Rochester Regional Health, and independent clinics across the region.
Law firms, accountants, insurance agencies, and consultants that live on trust and referrals.
The public-market vendors, cafes, breweries, and boutiques that give Rochester its neighborhoods their character.
Whatever kind of business you run around Rochester, there's a good chance I've built a site for something like it. Explore the specifics below.
Credibility-first sites that bring in qualified consultations for Rochester attorneys.
Tax-season-ready websites that book new clients for local accounting firms.
Menus, reservations, and mobile-first design that fills tables around Rochester.
Project galleries and quote forms that book more jobs for trades.
Affordable custom sites for shops, services, and local businesses.
Online stores with secure checkout that turn browsers into buyers.
Modernize a slow, dated site and finally start ranking on Google.
I work with businesses in the city of Rochester and throughout the surrounding towns and suburbs, including Brighton, Greece, Irondequoit, Penfield, Pittsford, Webster, and Henrietta, along with these other communities across Monroe County and the Finger Lakes.
Don't see your town? If you're anywhere in the Rochester area, reach out. I work with businesses all over the Finger Lakes region.
"I had my website built by Greg and I couldn't be happier with the results. My clients constantly tell me how professional, clean, and easy to use my site is. He has an amazing eye for design and made everything feel effortless on my end. He responds extremely fast, handles updates and suspension appeals before I even notice there's an issue, and always goes above and beyond without me having to ask. He's friendly, patient, and truly cares about making sure your business looks its best. If you're looking for someone reliable, talented, and dedicated, I highly recommend him. He's the best designer I've worked with.... hands down!!!"
Allie Parrish
Owner, Humble Hands Cleaning Co.Every project is quoted individually. After a short, no-pressure discovery call, I put together a custom proposal built around exactly what your Rochester or Finger Lakes business needs. No cookie-cutter packages and no sales games. Hosting, security, backups, and ongoing updates are always included, and you work directly with me from start to finish. Call (315) 246-7413 or email [email protected] for a custom quote.
Yes. I'm a lifelong Upstate New Yorker and I build websites for businesses all over Monroe County and the Finger Lakes, from the East End and Park Ave to Pittsford, Greece, and Webster. You work directly with someone who knows this market and its seasons, not a faceless agency or a call center in another state.
I build every page around the exact phrases your customers type, like 'plumber in Rochester' or 'best coffee shop near me.' That means clean code, fast load times, proper title tags, local business schema, and a well-organized Google Business Profile. When someone in Brighton or Penfield searches for what you do, the goal is to have your business show up before the national chains.
Most Rochester-area projects go from our first discovery call to launch in under two weeks, depending on how many pages you need and how quickly we sort out your content. You work directly with me the entire time, so there's no agency runaround slowing things down.
Absolutely. Rochester's optics, imaging, and precision-manufacturing scene, along with the startups spinning out of UR and RIT, has created a wave of specialized B2B companies. I build modern, fast sites that explain complex, technical offerings clearly and generate qualified leads, without the bloated templates that slow everything down.
If you're a Rochester-area business owner tired of being invisible online, let's fix it. I'll build you a fast, professional website designed to bring in real local customers, and I'll keep improving it over time. You work directly with me, start to finish, and you're never locked into a long contract. Tell me a little about your business below and I'll be in touch.
Tell me about your Rochester-area business and I'll be in touch to talk through your new website.
Serving other parts of the state too. See my work in Syracuse, Buffalo, and Albany, or check out real client results.