How Xtreme Companies Turned Two Service Lines Into One Lead-Generating Contractor Website
Xtreme Companies offers two distinct services, dumpster rentals and stampcrete hardscaping, across Syracuse and Central New York. I built a site that ranks locally for both, guides visitors to the right service, and captures estimate requests with a smart form.
Visit the live site at xtremecompanies.com
The Challenge
Xtreme Companies runs two very different businesses under one roof: roll-off dumpster rentals and stampcrete hardscaping for patios, pool decks, driveways, and retaining walls. Fitting both into one website without confusing visitors or diluting Google rankings is a real challenge.
Both service lines are competitive and intensely local. The site had to rank for dumpster rental and stampcrete searches across Onondaga and Oswego County towns, and make it dead simple to request an estimate for the right service.
Above all, it needed to turn local searchers into estimate requests and phone calls, fast.
What I Built
I built a dual-service website with a clear structure for each business, a smart estimate form that routes by service type, and a local SEO foundation that targets the specific towns Xtreme serves.
A Closer Look at the Site
1Homepage with a built-in estimate form
The homepage leads with the dual promise of dumpster rental and stampcrete in Syracuse and all of Central NY, and it puts a free-estimate form right at the top, complete with a service-type dropdown so leads arrive already qualified.
2Dedicated dumpster rental page
A focused page covers roll-off dumpster rentals with flat-rate pricing, 7-to-14-day rental periods, and same-day delivery across the region, plus a size guide that helps customers pick the right container with confidence.
3Stampcrete & hardscapes page
A separate, image-rich page positions Xtreme as the area's stampcrete contractor for patios, pool decks, driveways, walkways, and retaining walls, capturing a completely different, higher-ticket audience.
4Local SEO across the service area
Content is structured around the specific Onondaga and Oswego County towns Xtreme serves, so the site can rank for the local, high-intent searches that actually turn into jobs.
5Estimate-first conversion
Every page funnels toward the estimate form and a click-to-call/text number, so the two service lines share one consistent, high-converting path to a lead.
The Results
Xtreme Companies now has a single site that cleanly serves two distinct businesses without confusing visitors or splitting its search authority.
The service-type estimate form pulls in qualified leads for the exact job a customer needs, whether that's a weekend dumpster or a new stamped-concrete pool deck.
With a local SEO structure built around the towns they serve, the site is positioned to capture high-intent searches across Central New York and turn them into calls and estimates.
Xtreme Companies is one of the businesses I've worked with around Syracuse and Central New York. If you're in the area and want results like these, see my web design for Syracuse businesses page for how I approach local projects.
Want results like this for your business?
Tell me about your business and I'll put together a clear plan and pricing for a website that actually works for you, usually within a few hours.